Sho Madjozi Announces Inaugural Shoma Fest, Sparkle Braids, Children's Activity Book & More

Johannesburg, December 2023 – It's sho time! Brace yourselves for an enchanting journey into the vibrant world of internationally renowned, award-winning singer, songwriter and performing musician Sho Madjozi, as she introduces the inaugural "Shoma Fest" taking place this Sunday, 10 December 2023, in Johannesburg at the pulsating heart of Mall of Africa's Town Square from 12-2pm. This free to enter celebration event is a whimsical experience designed to captivate the young and young at heart with a fiesta of joy, books and Sparkle Braids.

The launch of “Shoma Fest” comes exactly a year after the release of her debut Best Selling children's book “Shoma and The Stars”, which sees Sho Madjozi expand her Shoma brand that has captivated both children and parents alike.

“I’m so happy to see the Shoma brand grow and I can’t wait to connect with all the children that have supported my journey since launching the Shoma brand a year ago. Stay Kind, Stay Colourful,” shares Sho Madjozi.

While this marks the debut of “Shoma Fest”, Sho Madjozi assures fans that it's not a one-time affair. Get ready for an annual tradition that promises to grow, with discussions already underway for pop-up activations in other cities fueled by the overwhelming demand expressed on social media. With Christmas around the corner, don’t miss the chance to get your hands on the enchanting merchandise at “Shoma Fest” that is currently sold out online. From book signings, "Sparkle Braids", stylish t-shirts, and unforgettable photo moments with the lady of the hour, mark your calendars and bring your kids to be part of this magical day.

Activity Book
The “Festival Fun!” activity book edition comes a year since the debut of Sho Madjozi’s Exclsuive Books Best Selling children's book, “Shoma and The Stars”. Retailing for R120 or as a bundle with the original book for R264, “Festival Fun!” is now available at Exclusive Books Centurion, online at www.shomadjozi.shop, or this Sunday, 10 December 2023 at “Shoma Fest” at Mall of Africa, Johannebsurg, where Sho Madjozi will be signing books and taking pictures. More stores will be announced soon.

“My Stars! Shoma’s activity book is officially out. Join Shoma, Ntsuku and Mutali as they go through games, puzzles and fun challenges this holiday season!” expresses Sho Madjozi.

As the “Shoma” brand grows, fans can expect a lot more from this exciting multifaceted character, with a new book and debut music offering being released next week.

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