In line with global fashion capitals, African Fashion
International (AFI) rebrands its Fashion Week Properties to AFI Cape Town
Fashion Week and AFI Joburg Fashion Week.
AFI has curated some of the continent’s fashion greats, who will
descend on the mother city’s most iconic spaces with untamed passion and
unbound energy for – AFI Cape Town Fashion Week which takes place from 21-24
March 2018.
Africa’s Fashion icons will migrate south to reclaim one of the
most beautiful cities in the world, in what is billed to be a fusion of
fashion, art and design at AFI Cape Town Fashion Week.
The fashion, art and design festival, will guide fashion lovers to
encounter Africa expressed in all its glory, adorned in its culture and couture
with unbridled pride.
Breaking from tradition and forging a new path, AFI Cape Town
Fashion Week walks off the ramp and through the Mother City’s most
breath-taking landscapes and curated spaces, to reimagine ways to interact with
luxury fashion, art and design and to be at the forefront of the global fashion
stage.
“The global north has always been inspired by Africa. Following
its recognition with the Franca Sozzani award in New York, AFI is uniquely
positioned to propel African fashion onto the global stage.” says AFI Executive
Chairman, Dr. Precious Moloi-Motsepe.
In keeping with its longstanding commitment to support, develop
and nurture talent across the continent, AFI has expanded to include
multi-skilled art directors to capture the local fashion scene and stories,
while uncovering fresh talent.
Inspired by a bold, vibrant, and authentic African spirit and
theme: #IAMAFRICA! AFI Cape Town Fashion Week celebrates the future of African
luxury fashion with the power and confidence of the continent’s ancient
creative heritages.
AFI Cape Town Fashion Week is emerging as a luxurious destination
for a fusion of fashion, art, and design and will showcase a spectacular range
of collections from African fashion royalty, and rising star designers and
artists.
About African Fashion International (AFI)
In just over a decade, AFRICAN FASHION INTERNATIONAL (AFI) has built a thriving fashion marketing, retail and development platform that celebrates the creativity and craftsmanship of our continent, shining a light on African luxury fashion aesthetics, in all their originality, heritage and style.
AFI owns, produces and plays host to Africa’s premier luxury
fashion week in Cape Town and Johannesburg which are AFI Cape Town Fashion Week
and AFI Joburg Fashion Week.
AFI Prive is the retail arm promoting African fashion to clients
around the world, and AFI Designer Boutique takes the runway to market.
AFI’s commitment to nurturing emerging African talent is evident
in AFI FAST TRACK – an incubator that equips designers to succeed in the
business of fashion.
While AFI will continue to carefully monitor the water situation
in the Western Cape, we are deeply committed to protecting jobs and
contributing to the economy of Cape Town.
Photo Credit: AFI
Press Release