DStv launched a Pan-African campaign dubbed, 'This Is Africa' on 12th November 2014.
The campaign is aimed at celebrating and changing negative stereotypes about Africa, with the purpose to create a platform to share information on African arts and culture, beauty, fashion, film and music.
This Is Africa is also focused on inspiring Africans about Africa, about the creative potential of Africa and the future of Africa. The most interesting aspect of the TIA is a movement is that it involves African youth.
Watch the ad:
When we speak of Africa Rising, this right here is part of it. It's about time we push platforms that depict our African stories!
Click here to get familiar with the #TIA campaign.
Video Credit: DStv