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| Beverly Naya, the Nollywood actress/director behind #FiftyShadesOfBlack campaign |
Nigerian actress
Beverly Naya is at the forefront of promoting black beauty through her campaign dubbed '
Fifty Shades Of Black', which serves as a platform to encourage young black girls and women to love and embrace their skin tone.
The campaign features Nigerian actresses and media personalities,
Dakore Akande, Taiwo Ajayi Lycett, Isi Atagamen, Stephanie Coker, Munachi Abii and Osas Ighodaro as well as Zimbabwean TV Presenter/Actress/Model,
Vimbai Mutinhiri. The ladies share their views on black beauty.
I don't know what you think about this campaign. I'm aware Africa has a whole lot of problems and colour is one of them (YES! Colour). Creating awareness about black beauty is vital in instilling self esteem among young African girls and women who deal with stereotypes on a daily basis based on their skin colour.
What some people don't realise is the importance of self esteem; if it is not intact, people can be affected their entire life all because of the pigmentation in their skin. It's easier to say that the tag line, 'black is beautiful' is cliche, but if you haven't walked a mile in someone's shoes, whose life is affected by the colour of their skin and insecurities that arise with the stereotypes, then maybe you can review your opinion (s).
Here are some quotes from celebrities partaking in the campaign.
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| Dakore Akande |
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| Osas Ighodaro |
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| Stephanie Coker |
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| Munachi Abii |
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Taiwo Ajayi Lycett
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| Linda Ejiofor |
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| Isi Atagamen |
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| Vimbai Mutinhiri |
With skin bleaching and lightening rife in our communities, I hope #FiftyShadesOfBlack serves its purpose and gets to the masses.
This is what I call social responsibility. Shout out to Beverly Naya for this initiative and to all the ladies involved. #RESPECT.
